Sales and Marketing Excellence Planning

SME Telephone Script

“Sales and Marketing Excellence Planning”


The handbook that makes YOU the expert in working on your business

Become an expert in using an innovative methodology to take your business to new heights.

Every business big and small faces challenges in dealing with the single most important reason why you are business in the first place, the customer. Changing customer trends, technology, demography, social and economic factors, and so on are relentless in their demand for attention from you, the business owner/manager. The most effective approach to addressing these challenges is to examine what are within your business.

This “Sales and Marketing Excellence Planning” handbook is designed to help you identify critical issues in your business for immediate attention. It uses a methodology that leads you from beginning to end, in logical sequence, guaranteed to produce valuable information you can act on. You only need to go through the 5-section process once, at your own pace, anytime, anywhere.

Section 1: Overview of the business; main business objectives.
Section 2: Analysis of sales/marketing activities to identify critical issues for action.
Section 3: Action plans to address critical issues.
Section 4: Action plan implementation and monitoring progress.
Section 5: Writing and reviewing the Sales and Marketing Plan.

After you have been through the process, you will:

  • have a goldmine of valuable information on sales and marketing
  • be able to develop solid plans for sales/marketing
  • have an information database to develop other related plans
  • be able to use your expertise repeatedly

This 27-page handbook is:

  • for immediate use - saves time
  • for repeated use - saves money
  • self-directed and fail-safe - methodical
  • portable, for use anywhere, anytime - convenient
  • adaptable to many different businesses - flexible
  • designed to get results - productive

With the purchase of this handbook you will also get the following one-page sales and marketing management tips included in the Appendix:

  1. Sales process
  2. Prospecting
  3. Sales lead generation methods
  4. Sales lead generation monitor
  5. Sales call appraisal
  6. Networking
  7. Territory management
  8. Time management

We cannot promise you will succeed in your business. Success depends on you and your effort that we have no control over. However, we guarantee that if within 60 days you are not completely satisfied with what we claim the handbook can do for you, we will refund your money fully.

Good luck on your journey to sales and marketing excellence!

Elvan Tong
Benbon Business Improvement

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